Who owns Bentley motors? Why is Bentley so successful?

Who owns Bentley motors? Striving for perfection in every car it builds, Bentley’s persistence and attention to detail have helped it get to where it is today, ensuring that every model it creates delivers unrivalled performance and uncompromising luxury.

The first car bearing the Bentley name was released in 1919 – and from that moment, the company progressed from strength to strength to become the definitive British luxury car company.

Who owns Bentley motors?

Bentley Motors Ltd is a famous British Car Company which is now owned by Volkswagen of Germany. The origins of Bentley cars can be traced back to Bentley Motors which was established in 1919 by Mr. W. O. Bentley in Cricklewood near London. Bentley cars became world famous after it won the 24 Hour Le Mans race four times continuously from 1927 to 1930.

Who owns Bentley motors

But the great depression of world economies during the 1930’s led to the bankruptcy of Bentley Motor Company. Rolls Royce finally bought Bentley Motors through an auction conducted by a court appointed receiver. Rolls-Royce closed the Bentley factory in Cricklewood in 1932 and shifted the production of Bentley cars to its own factory.

Rolls-Royce Car Company diversified into aero engine making during the 2nd world war and later into gas turbines and jet engines. In 1971 the Rolls-Royce Company was in deep financial crisis due to its involvement in the development of advanced jet engines and so it was nationalised by the British Government.

A Rolls-Royce Car division producing Rolls-Royce and Bentley cars, was carved out as a separate Company called Rolls-Royce Motors and sold to the British Company Vickers in 1980. In 1998 Vickers sold Rolls-Royce Motors to Volkswagen of Germany for £430 million, which was much higher than BMW’s bid of £340 million.

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What was sold to Volkswagen was the Rolls Royce factory in England plus the right to use the shape of the Rolls Royce front grille and the Rolls-Royce “Spirit of Ecstasy”, the flying lady statue which adorns the top of the front grill of all RollsRoyce cars.

But the deal with Volkswagen did not include the ‘Rolls-Royce’ brand name and the RollsRoyce ‘RR’ Trade mark, since these were still owned by the original Rolls-Royce Company making jet engines, which had split off Rolls Royce Motors out of the group.

BMW bought the ‘Rolls-Royce’ brand name and logo for £40 million from the original Rolls-Royce Company now making jet engines.

This led to a curious situation in which neither BMW nor Volkswagen could continue to make Rolls-Royce cars, because Volkswagen did not own the rights to the Rolls-Royce name and BMW could not produce a real Rolls-Royce car without the rights to the shape of the Rolls-Royce front grill and the all important Rolls-Royce feature: The “Spirit of Ecstasy”, the statue of the flying lady sticking out of the top over the bonnet of any Rolls-Royce car.

Finally a deal was struck between Volkswagen and BMW, where it was agreed that Volkswagen would give up production of Rolls-Royce cars at the end of 2002 and continue to produce only Bentley cars in the original Rolls-Royce factory in Crewe which was renamed Bentley Motors Limited.

Volkswagen spent over half a billion Pounds Sterling to modernise the Crewe factory and increased production of Bentley cars. China is now one of the biggest markets for Bentley cars from Volkswagen.

Exploring the ownership structure of Bentley motors

Bentley Motors is a British luxury car manufacturer that has been producing high-end vehicles since 1919. The company is renowned for its iconic designs and superior craftsmanship, making it one of the most recognizable names in the automotive industry. As such, Bentley Motors has an intricate ownership structure that reflects its long history and global presence.

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The majority shareholder of Bentley Motors is Volkswagen AG, which acquired the company in 1998. Volkswagen AG holds a 99.9% stake in Bentley Motors through its subsidiary Audi AG, with the remaining 0.1% held by other investors including former chairman Wolfgang Durheimer and his family trust fund as well as several institutional investors from around the world.

In addition to Volkswagen AG’s majority stake, there are several other entities involved in Bentley Motor’s ownership structure including Rolls-Royce Holdings plc (RRH), which owns 50% of RRH Powertrain Ltd.,

Who owns Bentley motors

A joint venture between RRH and BMW Group that produces engines for some models of Bentleys; BMW Group itself; and various financial institutions such as Credit Suisse First Boston (CSFB) who provide financing for certain projects related to Bentley Motor’s operations or acquisitions made by VWAG on behalf of Bentley Motors.

Overall, this complex ownership structure reflects both the long history of this iconic brand as well as its current status within the global automotive industry – one where it remains firmly entrenched at the top tier despite being owned by one parent company since 1998 .

What does Volkswagen group gain from owning Bentley?

The Volkswagen Group has gained a great deal from its ownership of Bentley Motors. The luxury car manufacturer is one of the most prestigious and iconic brands in the automotive industry, and its acquisition by Volkswagen has allowed the German automaker to expand its portfolio into a higher-end market segment.

Bentley’s reputation for quality craftsmanship, performance, and luxury have enabled Volkswagen to tap into an entirely new customer base that may not have been interested in their other vehicles. This has allowed them to increase their sales figures significantly while also increasing their brand recognition among affluent consumers.

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Additionally, Bentley’s presence within the group gives them access to advanced technologies such as hybrid powertrains which can be used across all of their models.

Furthermore, owning Bentley allows Volkswagen Group access to some of the best engineering talent in the world who are able to develop cutting-edge technology for use across all brands within the group.

This includes advancements in safety systems as well as improved fuel efficiency which can be applied across multiple models from different manufacturers under one umbrella company.

Overall, owning Bentley Motors provides numerous benefits for Volkswagen Group including increased sales figures due to tapping into a new market segment; access to advanced technologies; and access to top engineering talent who can help develop innovative solutions that benefit all brands within the group.

FAQs

Who bought Bentley Motors?

Located in Crewe, England and owned by Volkswagen AG since 1998, Bentley Motors remains the definitive British luxury car company, crafting the world’s most desirable high performance grand tourers.

Is Bentley and Rolls-Royce owned by the same company?

Today, Bentley is owned by the Volkswagen Group, one of the largest car manufacturers in the world. Rolls-Royce, on the other hand, is owned by BMW, another major player in the automotive industry.

Why is Bentley so successful?

Bentley has always been known for exceptional craftsmanship, and it’s an area of expertise it is taking to new levels. Colin Jackson has worked at the company for more than 40 years and has the grand job title of Master Trainer, whose role is to pass on his wealth of experience to a new generation of Bentley craftsmen.

Above is information about Who owns Bentley motors? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of Why is Bentley so successful? Thank you for reading our post.

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