Where are Royal Enfield motorcycles made? For the longest time, if you mentioned the name Royal Enfield, the first thing most people thought of was a cheap, not-well-made motorcycle out of India that was a pale shadow of the original Royal Enfield company from the UK.
More properly known as Royal Enfield Motors, the India branch of the company was set up mostly as an engine and components production branch, with those parts being shipped back to the UK—but after a few years of its establishment in 1955, it made more sense for the Indian branch to build the entire bike.
Where Are Royal Enfield Motorcycles Made?
Royal Enfield is a brand of motorcycles with a rich history. For over 100 years, the company has been manufacturing and selling its iconic bikes worldwide, but now it is manufacturing its products solely in India.
Royal Enfield Motorcycles Manufacturing Destination
Royal Enfield first began producing motorbikes in 1901 in Redditch, England. They quickly became famous for their quality and durability, which allowed them to survive two world wars. Their motto was “Made Like A Gun,” referring to their sturdy construction and reliability.
During World War II, they supplied bicycles and motorcycles to the British military—including over 50,000 “Flying Fleas” or lightweight motorcycles used by parachute troops—and remained popular with recreational riders and servicemen.
The Move To India?
In 1955, production shifted to Madras (now known as Chennai), India. This move proved to be a savvy business decision due to the lower costs associated with production in India compared to other countries such as England or Japan.
It also helped them access a more significant market since India is home to over 1 billion people. The Indian government also provided incentives for locally-produced goods at this time which further helped spur their success in this new market.
Where today?
Today, all Royal Enfield motorcycles are manufactured exclusively in India at two factories in Chennai and Oragadam near Chennai. They employ over 5,000 people across these two facilities who work tirelessly daily to produce high-quality bikes that embody the spirit of adventure and exploration that Royal Enfield has become renowned for worldwide.
The company has seen tremendous growth in recent years due to its ever-expanding customer base around the world, which includes many countries outside of India, such as the United States, Canada, Australia, South Africa, France, Germany, Italy, and more.
Why is Royal Enfield Making Motorcycles Only in India?
At the end of the day, many factors make it beneficial for Royal Enfield to manufacture their bikes exclusively in India, which we will find below!
Ultimately, it all comes down to creating high-quality machines that resonate with Indian riders and give them what they’re looking for when it comes time to buy a new bike.
If you’re looking for a reliable motorcycle built specifically with Indian riders in mind, then Royal Enfield is worth checking out.
A Growing Market for Motorcycles
India is one of the largest markets for motorcycles in the world. With an ever-growing population that loves to ride, demand for quality motorcycles has never been higher. Royal Enfield saw this opportunity and seized it.
By focusing their efforts on creating bikes specifically for Indian riders, they were able to tap into a market that was hungry for reliable, stylish motorcycles.
The Brand Resonates with Indian Riders
Royal Enfield has tapped into something special with its branding. Its iconic designs have become synonymous with motorcycle culture in India. The company’s commitment to craftsmanship and attention to detail resonates with Indian riders looking for high-quality machines built to last.
In addition, bikes have become intertwined with popular culture in India, making them even more desirable among riders.
Cost Effective Manufacturing Processes
Another factor that makes India an attractive market for Royal Enfield is its cost-effective manufacturing processes. Since the company already has factories in India, it can produce its motorcycles at a lower cost than if manufactured elsewhere.
This allows them to keep prices low without sacrificing quality or performance — something that appeals to many budget-conscious buyers in India who still want a reliable machine at an affordable price point.
Cost Effective & Easy Export
One of the leading reasons for this is their preference for easy export options. Their high-quality build ensures that these goods need minimal breakdown or packaging when shipped out, which helps to keep costs down.
Furthermore, by utilizing the natural infrastructure and resources within the country, they can save time and money when making their motorcycles. This allows them to remain competitive in a global market and ensures that all customers receive unmatched value for money.
Don’t forget!
Indian taxes are some of the most favorable in the world, making it even more financially advantageous for Royal Enfield to focus production within India’s borders.
When taken together, it becomes clear why Royal Enfield chooses to make its bikes solely in India: an easy export process combined with good financials create a compelling case that can’t be ignored.
Core Features on Royal Enfield Motorcycles
All Royal Enfield motorcycles come equipped with an array of features designed to leave riders feeling confident and excited as they explore the great outdoors.
- The machined alloy wheels provide comfort and improved handling, while the sleek design ensures riders will look their best even during their longest rides.
- High-performance tires help to maintain traction in any condition, while each bike also comes with a fully enclosed disc brake system for improved braking responsiveness.
- The well-balanced suspensions keep road chatter low and cushioning high, assuring you a comfortable ride you’ll never forget.
From peace of mind to performance-enhancing features, Royal Enfield guarantees its riders a hassle-free and exciting journey every time.
Why Choose Royal Enfield Motorcycles?
The Enfield Cycle Company made motorcycles, bicycles, lawnmowers, and stationary engines under the name Royal Enfield out of its workshop based at Redditch, Worcestershire. The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto “Made like a gun”.
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes.
Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s product line‐up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer.
Infrastructure and Technology
To manufacture quality bikes that are known worldwide for their reliability and toughness, state-of-the-art infrastructure is required, and that is just what Royal Enfield has done at their Chennai manufacturing facility. An active in-house Research & Development wing is constantly at work to meet changing customer preferences and the challenges of environmental standards.
When introducing a new product, they undertake all related planning which includes a rigorous customer contact program, design, concurrent engineering and testing processes.
The Motorcycle Design team at Royal Enfield is equipped with high-end CAD/CAM workstations and the latest modelling software. Top-notch designers work continuously to come up with innovative bikes designs to meet the market’s expectations.
Continuous rigorous testing of motorcycles and components is carried out in the Product Development testing lab to come up with more improvements in enhancing the customer experience.
Dependable, Stylish, and High-Quality
No matter what model you choose, you can be sure it’ll be tough and durable. Next time you’re planning a cross-country adventure, you’ll be glad you chose a true-blue Royal Enfield bike. If you want vintage style, the Royal Enfield is the one for you. With old world looks and new world necessities, you’ll have all the best qualities with Royal Enfield motorcycles.
Harkening back to yesteryear, these bikes bring ultimate class, so you’ll be looking good next time you hit the road on one of these unique motorcycles. From their time of origin, Royal Enfield bikes have been turning out fantastic machines.
With powerful engines, quality manufacturing, and excellent handling, you’ll have all of the best features with Royal Enfield. Stop by and test drive one of these fantastic motorcycles today!
With Royal Enfield, you’ll exude the confidence of yesteryear every time you hit the pavement. Whether you’re looking for the adaptability of the Bullet, the reliability of the Classic, or the speed and agility of the Continental GT, you’re sure to find the perfect motorcycle for your needs at America’s Motorsports of Nashville.
We’re proud to serve Brentwood, Franklin, Columbia, and Murfreesboro, Tennessee.
FAQs
Are Royal Enfield bikes good?
The Enfield is light, maneuverable, simple, economical and simply a blast to ride. The sound of that 500cc single is constant music to the ears. I’ve enjoyed all the bikes I’ve owned, but the Royal Enfield is pure joy and has become my favorite!
Where is the Royal Enfield motorcycle built?
The Indian connection is perfect: The formerly British brand is a publicly offered subsidiary of Eicher Motors Ltd. and located in Chennai, India; it manufactures all of the 900,000 bikes it sells worldwide each year there, too.
Which Royal Enfield bike is best for long drive?
The Royal Enfield Interceptor 650 is a treat for bike lovers. It is one of the best motorcycles for long-distance travel and makes the journey adventurous, comfortable, and safe for the rider.
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