Who owns Nissan motors? Nissan is a well-known brand on the market, considered for their reliability, safety ratings, and innovative designs. They combine excellent qualities into one classy brand. If you’re interested in a Nissan, you might wonder – who owns Nissan? Who is in charge of directing the future of the Nissan brand?
If you’re interested in learning more about who owns Nissan, you’ve come to the right place. Read on to learn more about the owner of this company, where Nissan comes from, and if the brand is doing well by today’s standards. The more you know, the easier it will be to determine if a Nissan is ideal for your next vehicle option.
Who Owns Nissan Motors?
Many people assume Nissan is its branch, but it is not. The Nissan brand is owned along with others in a conglomerate of titles for an automobile manufacturer.
According to consumerreports.org, Nissan is under the control of an automobile manufacturer, Groupe Renault. This group also owns Infiniti and Mitsubishi, making them a strong contender in the car market. Most car companies reside under the ownership of larger corporations like Renault, funding and powering multiple brands at once.
The CEO of Nissan is a man by the name of Makoto Uchida. He has been in this position since December 2019, serving almost four years in his slot. In the United States branch of the company, Carlos Ghosn resides as CEO.
Nissan is under quality ownership, internationally and abroad. They have remained strong through discipline and ambitious efforts to move the company forward.
A Brief History of Nissan
In 1911, US-trained engineer, Masijiro Hashimoto founded an automotive company with a catchy name, Kwaishinsha Motor Car Works Company. The company’s first car was produced in 1914 and was called the DAT, which was the first name initials of the company’s three investors.
Luckily for the company, the name ‘DAT’ is associated with a “fleeing rabbit” in Japanese, so this was a plus for the company.
In its early stages, the company was synonymous with manufacturing trucks but this changed in 1930 after the company started producing smaller cars that would become the iconic Datsun.
It was in the mid-1930s, that the company would adopt the Nissan trademark, which was the abbreviation of the automobile’s holding company “Nihon Sangyo” as used on the Tokyo Stock Exchange.
Is Nissan French Or Japanese?
The name Nissan sounds French, and the owner is a French company. However, Nissan is not a French company as many assume. Instead, it has distinctly eastern roots.
Nissan first came to life in Japan. The founder, Yoshisuke Aikawa, worked for a company called Nihon Sangyo. He became president of this company in 1928, working with auto parts and foundries. He moved onto the Tokyo Stock Exchange in 1933 under the Nissan name, and the rest is history.
Within thirty years, Nissan had moved past Japanese origin and into the United States of America. They were acquired by Group Renault in 1999, adding a hint of French to their Japanese roots. However, the company remains distinctly Japanese, despite the new parent company.
Nissan is one of the biggest Japanese car companies to take root on American soil. It sits alongside iconic companies like Toyota, Honda, Mitsubishi, Infiniti, Lexus, Suzuki, and Mazda.
Where is Nissan From?
Although its headquarter is in Nishi-ku in Yokohama, Japan, Nissan is a multinational corporation with various production facilities around the world.
For example, Nissan has manufacturing facilities in various cities across the United States such as Canton, Mississippi, Decherd, Tennessee, and Smyrna, Tennessee, which is the highest-volume vehicle assembly facility in North America.
The Smyrna facility is widely known for producing various Nissan models including INFINITI QX60, Pathfinder, LEAF, Rogue, Maxima, and Altima. On the other hand, the Canton facility handles the production of Murano, NV Cargo, TITAN, Frontier, and Altima while the Decherd plant handles the production of powertrain components.
The company also has several production facilities around the world including the United Kingdom, Brazil, China, India, Morocco, South Korea, Russia, Taiwan, Mexico, and Australia, among others.
Is The Nissan Brand Doing Well?
In the past, Nissan has done well. The company has historically risen to the challenges of the times and presented excellent numbers for its employees and customers. How are they doing today?
According to Nissan-global.com, Nissan did not do as well as it has done in previous years. In 2021, they sold almost a quarter fewer units than they did in the previous year. This number is the fourth year in a row to see a drop in global sales. The 2021 sales were nearly half of what they were in 2017.
Nissan is struggling, as many companies coming out of the pandemic were. However, they will likely pick themselves up and innovate their way into a brighter future.
Nissan’s Global Sales
When Renault took over the control of Nissan in 1999, the board of directors at Nissan were old men who grew up in the 1960s and 1970s. They made money when Japan’s car industry was booming in that era.
However, they lagged behind in terms of innovativeness and this led to the turmoil that the company faced in the 1980s and 1990s. Sales were at an all-time low as these directors had no idea how a global car company should be operated, let alone what western buyers wanted.
On the contrary, Renault and Ghosn knew exactly how to run a global car brand and what the western buyers wanted. They came up with innovative ideas and started creating Nissan car models that not only looked attractive but also modern. As a result, Nissan’s fortunes turned around and the company could now manufacture some of the best and very affordable cars.
There were, however, some issues on Renault’s part. For years, Renault lagged behind in terms of quality and reliability. Instead, they concentrated more on the looks and the feel of the car. This philosophy was transferred to Nissan. As such, Nissan remains one of the cheapest and best-looking cars in the market but among the least reliable.
Despite all these, the Renault-Nissan-Mitsubishi Alliance remains the fourth-largest automaker in the world. The alliance controls about 10 different car brands in the world including Dacia, Lada, Infiniti, Venucia, Renault-Samsung, and Datsun. To put it into perspective, the alliance sells 1 in 9 cars worldwide.
Are Nissans Reliable Cars?
Nissans are well-known in the automotive world and are under quality leadership. Although the company has struggled and continues to do so, its vehicles are relatively reliable. You can invest in one and feel confident it will last a long time.
According to autoinfluence.com, here are a few reasons to invest in a Nissan:
- Excellent value for your money
- Quality standard safety features
- Environmentally friendly procedures in creation and operation
- Maximum passenger and cargo space
- Efficient fuel use
- Highly capable ride
These make up a quality manufacturer.
If you are considering a Nissan for your next car, they’re worth a test drive. Nissan offers excellent safety features standard on each vehicle and other items that will make the purchase worth your time and money.
FAQs
Which company took over Nissan?
Renault currently has a 43.4% voting stake in Nissan and Nissan holds a 15% non-voting stake in Renault effectively giving Renault control.
Why is Nissan struggling?
In general, Nissan has been plagued with supply chain issues meanwhile paint line problems at the ‘Intelligence Factory’ have also been reported. Nissan has not released an updated Ariya production forecast, however analysts expect a figure significantly below 100,000 units this year.
Is Nissan better than Toyota?
When comparing Nissan vs Toyota’s reliability, Toyota was ranked by Consumer Reports as the second most reliable out of all car brands for 2021. Nissan ranked a lot lower in sixteenth place. Toyota’s are known to be very reliable, lasting their owners decades with few significant problems.
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