Where is The Ford Maverick made? What is a Maverick? The Ford Maverick is a four-door, five-passenger, compact crew cab pickup truck manufactured and marketed by Ford Motor Company. It was unveiled on June 8, 2021, as Ford’s smallest truck.
Using a front-wheel drive-based unibody platform shared with the Ford Escape and Bronco Sport, the pickup’s powertrain offerings include a standard full hybrid engine or an optional conventional turbo engine, the latter available with all-wheel drive.
The Maverick went on sale in late 2021 for the 2022 model year. Sales for the 2023 model opened in August 2022 and were only open for about a week. Ordering for the 2024 model year started on July 17, 2023.
Where is The Ford Maverick made?
The Ford Maverick is built at Hermosillo Stamping and Assembly, a Ford manufacturing plant located in Sonora, Mexico. This plant has been in operation since 1986 and produces both the Maverick and the Bronco Sport for the 2022 model year.
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What is a Maverick?
Ford made a compact car called the Maverick from 1970 through 1977. When it launched an all-new compact truck based on the unibody Bronco’s chassis for the 2022 model year, it dusted off this classic name. Likely, Ford named its new truck the Maverick because of the iconic American images the name represents.
A Maverick is simply a person who is independent-minded and unafraid to go against the flow. Almost a decade after Ford canceled its Maverick car, Top Gun dominated the 1986 box office. Tom Cruise played an ace fighter pilot as rebellious as he was talented and used the call sign “Maverick.”
The American Senator John McCain was a real-life naval aviator who went on to have a long political career (1987-2018). At some point, he also adopted the nickname Maverick. The word even became a slogan for Senator McCain and Governor Sarah Palin’s 2008 run for the White House.
A “Maverick” wearing a Ford badge just might have the most star-spangled name of any vehicle in existence. The irony is that the new Ford Maverick is one of the least American-made pickup trucks on the market.
Why is the ford maverick made in Mexico?
The fact that the Ford Maverick shares the same call sign as Tom Cruise’s character in Top Gun suggests that this pickup truck is dripping with red, white, and blue. However, according to Kogod‘s 2022 auto index, the Maverick ranked at the bottom of the list for pickup trucks because the truck itself is actually made in an assembly plant in Hermosillo, Mexico in which only 26% of its parts come from the U.S. & Canadian sources.
Under the Automobile Labelling Act, any pickup truck (like the Ford Maverick) that weighs a half-ton or less is required to have its assembly location and percentage of U.S. and Canadian parts listed on the sticker on its window. Even according to the 2023 American-Made Index by Cars.com, this same data listed the top 100 all-American vehicles made of the year, and the Ford Maverick didn’t make a single appearance on the list.
So why exactly is the Maverick made in Mexico instead of the U.S.? One big reason has to do with the fact that this midsize pickup truck is also very popular in Mexican markets as well thanks to its affordable cost, as well as the high demand for a simplified work truck.
What is the most American-made pickup truck?
The Kogod School of Business (a part of American University) digs a little deeper than Cars.com, considering where each make and model’s engine and transmission are built, where the automaker does research and development, and where its headquarters are. For this reason, Cars.com gave the Honda Ridgeline and Toyota Tundra first and second place in the truck segment. But Kogod reserved these spots for the Chevrolet Colorado/GMC Canyon and the Ford F-150.
Kogod did give the Maverick a ranking: dead last among pickup trucks. Certain GMC Sierras, Chevrolet Silverado, Ram 1500 Classics, and Toyota Tacomas are assembled in Mexico. But even the Mexican-built examples of these trucks outranked the Ford Maverick.
Why does Ford make so much of the Maverick in Mexico? Possibly because it is a popular pickup on the Mexican market. The extremely low cost of buying and owning it may make it appealing in a country without a great exchange rate. And after a recent trip to Mexico, I can tell you that new Ford Mavericks are being loaded down and treated like work trucks there.
Even in the Spanish-speaking country, Ford keeps the truck’s “Maverick” badge. I wonder what Mexican Maverick owners think of the name?
Why did Ford discontinue the Maverick?
The Maverick was not discontinued by Ford. In actuality, since its debut in 2021, it has been incredibly profitable. Customers searching for a reasonably priced and fuel-efficient pickup truck frequently choose it.
Due to excessive demand, Ford was forced to cancel client orders for the 2023 Maverick in 2022 less than a week after they opened. Numerous factors contributed to this, such as the worldwide scarcity of semiconductor chips and the Maverick’s own popularity.
Ford has, however, stated that the Maverick would remain in production through 2024 and beyond. In order to satisfy the strong demand for the Maverick, the company is attempting to expand its production capacity.
In response to your inquiry, Ford did not stop producing the Maverick. It is still in production and is anticipated to stay that way for a very long time.
Why is Ford Maverick so popular?
Several factors contribute to the Ford Maverick’s popularity, such as:
- Cost-effectiveness: Among the cheapest pickup trucks available is the Maverick. It is substantially less expensive than other well-known pickup trucks, like the Ford F-150 and the Toyota Tacoma, with a starting price of about $20,000.
- Fuel efficiency: The Maverick uses less fuel than other vehicles. Compared to most automobiles, the hybrid model achieves an EPA-estimated 42 mpg in the city.
- Versatility: As a pickup vehicle, the Maverick is quite adaptable. It’s suitable for both work and play, and all activities in between. It can tow up to 2,000 pounds and has a small bunk that can hold up to 1,500 pounds.
- Size: Being a little pickup truck, the Maverick is simple to drive and park. Urbanites might also do well with it as a choice.
- Style: A diverse spectrum of consumers is drawn to the Maverick’s fashionable design. There are numerous color and trim options for it.
Critics have also commended the Maverick for its sophisticated safety features, easy-to-use cabin, and smooth ride.
All things considered, people searching for a reasonably priced, fuel-efficient, adaptable, and fashionable pickup truck frequently choose the Ford Maverick.
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