Where is Sturgis Motorcycle Rally? How much does SMR cost?

Where is Sturgis Motorcycle Rally? The Sturgis Motorcycle Rally is one of the world’s top destinations for motorcycle enthusiasts.

In fact, The Sturgis Motorcycle Rally has been named the ‘World’s Largest Biker Rally’ by the Guinness Book of World Records and will host thousands of bikers when the 83rd rally takes place August 4 – 13, 2023.

While the Sturgis Motorcycle Rally is only around for a couple of weeks every year in August, there is so much more to do and see than just attending the rally – even if you don’t have a motorcycle!

After more than 80 years, organizers have attendance down to a science, and the 10-day event’s reputation provides a road map to having the best time while you’re in town. Bikers can participate in competitions, buy, and sell their favorite machines, attend hundreds of music concerts, watch thrilling stunt shows, and play games with their clan.

Where is Sturgis Motorcycle Rally?

The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August. It was started by local Indian dealer Pappy Hoel in 1938.

Where is Sturgis Motorcycle Rally

Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2024 will mark the 84th annual Sturgis Motorcycle Rally.

What is the History of the Sturgis Motorcycle Rally?

Clarence “Pappy” Hoel bought an Indian motorcycle franchise in 1936 and formed the Jackpine Gypsies MotorCycle Club soon after. The club had the first Sturgis Rally two years later, on August 14, 1938. The club still owns and maintains the tracks, hillclimb, and fields where Sturgis is held.

The rally’s first-ever event was a single race called the “Black Hills Classic.” Just nine riders participated in front of a small audience. Originally a platform for racing and stunts, by 1961, Sturgis included Hillclimb and Motocross races. That’s when intentional board wall crashes, ramp jumps, and head on collisions with cars came into the mix.

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In 1982, Jerry Lee Lewis became the first musician to perform at Sturgis. Since then, concerts have become a Sturgis staple.

When is the Sturgis Motorcycle Rally?

Sturgis will officially start on August 4th – August 13th, 2023.

However, the dates are predictable every year. In 2015, the city of Sturgis proclaimed that the Rally’s start date will be Friday before the first full week of August and end on the second Sunday.

In 2016, the city council even passed a resolution that said the Rally would start the first Friday of August!

With the dates set in stone, the city and all the participants can gear up for an annual event that usually attracts 500,000 people yearly while generating $800 million in revenue!

Are Helmets Required in South Dakota or Neighboring States?

Harley-Davidson recommends that you always wear a helmet, but in South Dakota, motorcycle helmets are required only for riders under the age of 182 . After that, all helmets are off! Or on, it’s up to you.

Meanwhile, neighboring states have different laws.

  • In North Dakota, Minnesota, Wyoming, and Montana, riders under 18 years of age must wear helmets.
  • In Nebraska, all riders must wear helmets.
  • While in Iowa, no one has to wear a helmet at all.

What are the Speed Limits in South Dakota?

There are over 82,000 miles of road in South Dakota. The interstate speed limit is 80 MPH, and the minimum is 40 MPH. On secondary highways, the speed limit is 65 MPH.

Where is Sturgis Motorcycle Rally

Scenic highways, meanwhile, have reduced speeds because of all the bridges, curves, and at times limited visibility. In urban areas, speed limits are lower. For example, the speed limit is 25 MPH if you’re driving through city streets. School zones and obstructed intersections, meanwhile, are 15 MPH3.

When Should I Come, and How Long Should I Stay?

When you come and for how long depends on how long you can put your life on hold, how long you can afford to attend, and what you want from your trip.

There’s so much to do, and fear of missing out may compel you to stay the whole time, but don’t forget to leave room for some of the rides you can take far beyond Sturgis.

How Much Does Sturgis Motorcycle Rally Cost?

The rally is free to attend. The city charges vendors a fee for their booths and activities, but there are no entrance fees. Nearly all the events are free to attend, including some of the largest concerts of the year. Even the parking lots that charge a fee only cost $5 per car daily.

However, there are costs associated with attending the rally. You will need to pay for food, drinks, and a place to stay if you want to camp or rent out a room or bed.

Buffalo Chip Pass

If you’re going to be at the Buffalo Chip. then a full festival pass ranges from $305.00 to $365.00 depending on when you buy your pass and how much of the rally you want to attend.

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Sturgis hotels charge double or triple their normal rates during the motorcycle rally, so it’s best to find an RV or camper van to save money on accommodations at Sturgis. Week of, hotel rooms can range from $300 to $400 a night or more.

If you’re camping, you may want to reserve upwards of 15 days to enjoy the rally and have some buffer space for extra fun. That can run you $100 to $175 per camper.

If you have an RV, you may end up paying up to $650 for 50 Amp service. Some campgrounds add an additional camper fee of $100 to $175 per camper.

Renting a house for $2,500 for a group may be your best bet.


Bikers also need to pay for gas to get to and from Sturgis. Most bikes get about 45 miles per gallon, so to make the gas math easier, assume you’ll be paying $7 for 100 miles.

Add up your ride to and from Sturgis and add how much you’ll ride while you’re there too. Touring around the area may run you 300 miles a day. So, if you ride 1,200 to and from the rally and 900 while there, that will be $147 on gas alone ([2,100 miles ÷ 100 miles] x $7 = $147).

Food and Dining

Expect to pay at least $15 to $30 daily for food since it will mostly be from diners, bars, or stands.

Is Sturgis Motorcycle Rally Family Friendly?

Sturgis isn’t kid-friendly, but it can be if you want it to be.

For a family-friendly version of the Rally, you’ll want to avoid nighttime activities when things tend to get wild. You’ll also want to avoid hotels that host many attendees because rally-goers frequently like to party late into the night.

Where is Sturgis Motorcycle Rally

Even a campground with many motorcycles can keep you and your kids up if there’s revving late into the night.

What are the Best Rides During Sturgis?

Come for the rally but stay for the rides. Sturgis wouldn’t be Sturgis if legendary roadways didn’t surround it to satisfy your lust for life!

Mt. Rushmore

It’s only an hour to Mt. Rushmore from Sturgis, so make time to go! What you’ve seen in films and photos pales in comparison to seeing the monument in real life.

As you approach it during your ride, you’ll see the mountain in bits and pieces, excitement building the closer you get. But even that won’t adequately prepare you for what it’s like to see Mt. Rushmore in person. It truly is awe-inspiring!

Iron Mountain Road

Iron Mountain Road is part of the Peter Norbeck National Scenic Byway, US 16A. The ride begins between Keystone and Mt Rushmore and ends just east of Custer State Park Wildlife Loop.

You’ll also want to make the time for this ride because nothing compares to seeing America’s natural beauty in person.

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Spearfish Canyon

Accessed off I-90 exits 12 or 14, Spearfish Canyon is 22 miles of scenic curves sure to leave a lasting impression!

Vanocker Canyon

The 17-mile-long Vanocker Canyon has the reputation as one of the most exciting rides to take in the Black Hills. Twists, turns, and a downhill plunge five miles in.

What Are Some Other Things to Do at Sturgis?

While the main event is the Sturgis Motorcycle Rally itself, there’s no shortage of other awesome things to do during the rally.

But if you’re going to one of the biggest motorcycle rallies in the world, why not take advantage of all that’s offered? Here are some of the additional highlights:

Pappy Hoel Campground

Check out the Pappy Hoel campground. Open daily from 9 am to 7 pm. Pappy Hoel will also be offering pinstriping, and tattoos, and selling commemorative merch.

Live Music

Live music is an integral part of each day’s events at the Rally and can be heard throughout the Black Hills area. Concerts are also scheduled most nights in conjunction with vendor promotions and parties. Several charity fundraisers are also held during the week, which raises money for many local non-profit organizations.

Mayor’s Ride

Jack Daniels and the city of Sturgis present their Annual Sturgis Mayor’s Ride. You’ll go on a ride through the Black Hills led by Sturgis Mayor Carstensen along with the Rally’s Grand Marshal. You’ll swing by Mount Rushmore and then have lunch with and enjoy a presentation from Mayor Carstensen.

You’ll receive a special souvenir pack with a limited-edition decanter signed by the Mayor, a Challenge Coin, and other goodies from the Rally’s Sponsors. All proceeds will benefit local emergency services.

Act quickly because this is a good time for a good cause, and spaces are limited to 150 participants!

Where Should I Park During Sturgis?

There’s free parking on the East end of the Buffalo Chip.

Where is Sturgis Motorcycle Rally

During the rally, parking will be limited. As a result, parking violations will be strictly enforced. Also, there’s no parking on Main Street or its side streets between 2 AM and 6 AM due to street cleaning.

Make sure to take proper precautions to ensure that your bike isn’t stolen. Yet another reason to bring your motorcycle insurance information since a failed attempt at theft can damage your bike.

Where are the Best Biker Bars and Food?

The internet is full of lists of the top biker food spots in Sturgis. And Yelp and TripAdvisor both offer plenty of reviews.

The Full Throttle Saloon has a reputation as being a must-see for any rally attendee. The Dungeon Bar and Loud American Roadhouse also get their fair share of visitors, while The Knuckle Saloon, Jambonz Grill & Pub, the Loud American RoadHouse, and One-Eyed Jack’s Saloon have all earned high marks from top review sites.


How long is the Sturgis Rally in South Dakota?

The event takes place over 10 days and generates around $800 million in annual revenue. Sturgis, South Dakota, U.S.

How much does it cost to go to Sturgis Bike Rally?

The rally is free to attend. The city charges vendors a fee for their booths and activities, but there are no entrance fees. Nearly all the events are free to attend, including some of the largest concerts of the year. Even the parking lots that charge a fee only cost $5 per car daily.

How far is Mount Rushmore from Sturgis Bike Rally?

The Sturgis Bike Rally is in the heart of the Black Hills and only twenty miles northwest of Mount Rushmore. This proximity makes it convenient for rally attendees to visit the iconic national memorial during their time at the Sturgis Motorcycle Rally.

Above is information about Where is Sturgis Motorcycle Rally? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of When is the Sturgis Motorcycle Rally? Thank you for reading our post.

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