Where is Ford Headquarters? What is this Ford Headquarters?

Where is Ford Headquarters? The Henry Ford II World Center, also commonly known as the Ford World Headquarters and popularly known as the Glass House, is the administrative headquarters for Ford Motor Company, a 12-story, glass-faced office building designed to accommodate a staff of approximately 3,000. The building is located at 1 American Road at Michigan Avenue in Dearborn, Michigan, near Ford’s historic Rouge plant, Greenfield Village, the Henry Ford Museum, Dearborn’s Henry Ford Centennial Library, and Fair Lane, Henry Ford’s personal estate.

In 2008, columnist George Will said the building opened at “the peak of American confidence” and described the headquarters as having a “sleek glass-and-steel minimalism that characterized up-to-date architecture in the 1950s, when America was at the wheel of the world and even buildings seemed streamlined for speed”.

Where is Ford Headquarter?

Ford Motor Company’s growth from 1903 to 1978 is illustrated by this image. At bottom is the automaker’s original single-story factory on Detroit’s Mack Avenue. At top is the 12-story Henry Ford II World Center, built in Dearborn in 1953-1956 to house Ford’s world headquarters. Ford outgrew Mack Avenue quickly, relocating to a building on Detroit’s Piquette Avenue in late 1904.

Ford Headquarters

Reorganization and expansion

As early as 1906 Henry Ford had acquired 58.5 percent of the company’s stock, and, when the other stockholders balked at the idea of building the giant (and expensive) River Rouge plant in Dearborn, he bought them out; Edsel Ford (1893–1943) became president (1919). In 1942 the Ford Motor Company stopped production of civilian cars to concentrate on building cars, planes, and tanks for the U.S. military.

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On Edsel’s death in 1943, Henry Ford returned to the presidency, but in 1945 he turned it over to his grandson, Henry Ford II, who reorganized the company’s tangled system of financial management and reinvigorated its corporate culture by hiring talented younger managers—such as Robert McNamara, who was briefly president of Ford before leaving to become secretary of defense in 1961.

Under Henry Ford II’s leadership, the company introduced such models as the Thunderbird (1954) and the Mustang (1964). However, the failed introduction of the Edsel (model years 1958–60), which was so disastrous that “Edsel” became a slang synonym for fiasco, occurred amid these successes. Henry Ford II guided the company as chief executive officer (1945–70) and chairman of the board (1960–80).

In the 1950s and ’60s the Ford Motor Company began limited diversification, such as in its purchase of the electronics company Philco in 1961, but by the 1990s it had refocused attention on its automotive concerns and financial services. In 1989–90 Ford acquired Jaguar, a British manufacturer of luxury cars. Aston Martin became a wholly owned subsidiary in 1993.

Later acquisitions included the rental car company Hertz Corporation in 1994, the automobile division of Volvo in 1999, and the Land Rover brand of sport utility vehicles (SUVs) in 2000. Ford also purchased a significant share of the Mazda Motor Corporation. However, as Ford struggled in the early 21st century, it began selling these brands. Ford sold Hertz in 2005 and Aston Martin in 2007. It sold Jaguar and Land Rover to Tata Motors Ltd. of India in 2008. Ford started selling its Mazda shares in 2008 and completely divested in 2015.

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Ford Headquarters

Ford in the 21st century

In December 2008 U.S. Pres. George W. Bush announced an emergency financial rescue plan to aid the “Big Three” automakers—Chrysler LLC, General Motors Corporation, and Ford—to prevent the collapse of the country’s struggling auto industry. The plan made immediately available $13.4 billion in government loans from the Troubled Assets Relief Program (TARP), a $700 billion fund approved by Congress to aid the financial industry following the subprime mortgage crisis.

The loans would allow the auto companies to continue operating through March 2009, when they were required to demonstrate “financial viability” or return the money. An additional stipulation required the companies to undergo restructuring. The money was initially made available to General Motors and Chrysler. Ford purportedly possessed adequate funds to continue operations and, thus, did not immediately require government relief.

Able to avoid bankruptcy—for which both General Motors and Chrysler filed—Ford experienced increased sales and market share in 2009. The growth was partially due to the federal government’s “cash-for-clunkers” plan, which gave consumers up to $4,500 toward trade-ins of older cars for new fuel-efficient models.

In addition, Ford adopted various cost-cutting measures and focused on stronger brands. In 2010 the automaker sold Volvo to the Chinese company Zhejiang Geely Holding. Several months later Ford announced that it would discontinue its Mercury line. However, as sales became sluggish, the automaker looked to expand its products. In 2016 Ford Smart Mobility was created to develop car-sharing ventures and self-driving vehicles, among other initiatives.

The following year the automaker announced that it was increasing its line of electric cars. However, in 2018 Ford announced that it was phasing out all its passenger cars, except the Mustang and Ford Focus Active. Instead, the company was going to focus on pickups (Ford’s F-series of pickups were the best-selling vehicles in the United States in the late 20th and early 21st centuries), SUVs, and crossover vehicles.

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Artwork and illuminations

In 1955, Skidmore Owings & Merrill, architects of the Glass House, commissioned an 18-by-24-foot (5.5 m × 7.3 m) sculpture, a welded metal screen, by artist Thomas Fulton McClure (1920–2009) for its new headquarters, while the building was still under construction—and at the time called the “Central Staff Office Building”.

For the 1996 rechristening of the building, Ford commissioned a full-size bronze statue of Henry Ford II by artist Richard R. Miller. The sculpture stands in the building’s lobby and depicts Henry Ford II in an informal standing pose. The figure itself is 5 feet 10 inches (1.78 m) tall.

On the evening of September 15, 2008, the office lights at Ford World Headquarters were “strategically” illuminated to spell “Happy 100 GM”, in honor of its chief rival General Motors’ 100th anniversary.

In 2009, Ford illuminated the facade of the Glass House in pink for two nights, in support of the Susan G. Komen for the Cure cancer awareness program.

Ford Headquarters

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