Is Scion Toyota? Why did Toyota discontinue Scion?

Is Scion Toyota? Why did Toyota discontinue Scion? Scion was a marque of Toyota that debuted in 2003. Intended to appeal to younger customers, the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified “pure price” sales concept that eschewed traditional trim levels and dealer haggling; each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand’s cars and their owners. In an effort to target millennials, Scion primarily relied on guerrilla and viral marketing techniques.

The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004. Sales peaked in 2006 with 173,034 units sold. In 2010, Scion expanded into Canada. However, Toyota’s initial propositions of short product cycles and aggressive pricing based on low dealer margins became increasingly unsustainable as sales fell after the financial crisis of 2007–2008. Toyota abolished the Scion brand at the start of the 2017 model year in August 2016; the vehicles were either rebranded as Toyotas or discontinued.

Scion Toyota

Is Scion Toyota?

Toyota’s Scion brand made its debut in 2003 and was terminated in 2016. Scion was founded to provide more reasonably priced and fashionable vehicles to attract younger customers. Toyota automobiles with distinctive style and characteristics were frequently rebadged as Scion vehicles.

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Although Scion was successful in drawing in younger customers, its sales started to fall off in the early 2010s. In 2016, Toyota made the decision to eliminate the Scion brand, and all Scion cars were given the Toyota nameplate.

In response to your inquiry, Scion was a Toyota brand but is no longer in use.

Here are some instances of Scion cars that were given Toyota labels:

  • Toyota 86 replaced the Scion FR-S, the Scion iM the Toyota Corolla iM, the Scion xD the Toyota Yaris iA, and the Scion tC the Toyota C-HR.

Even though they are getting harder to locate, you might still be able to find a new or used Scion car. The price, features, and performance of many Toyota vehicles are comparable to those of Scion vehicles.

Why did Toyota discontinue Scion?

Toyota ended production of Scion in 2016 for a variety of reasons, such as:

  • Sales drop: In the early 2010s, Scion’s sales started to decline. More than 56,000 Scion automobiles were sold in the US in 2010. However, Scion’s sales had decreased to little more than 50,000 automobiles by 2015.
  • Crossover with Toyota brand: Scion cars often had distinctive style and characteristics and were rebadged Toyota cars. The overlap between the Toyota and Scion brands, however, increased with time. For Toyota, this made it challenging to distinguish between the two brands.
  • Cost of upkeep for two brands: Toyota is a sizable business with a broad selection of automobiles. The cost of maintaining two brands—Scion and Toyota—was high for the business. Toyota made the decision to stop producing Scion vehicles in order to concentrate on the Toyota brand.
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Toyota added the emergence of millennials to its list of justifications for killing out Scion. Millennials are more likely to be interested in purchasing cars from several different companies than from just one. As a result, Toyota made the decision to concentrate on its more well-known and expansive Toyota brand.

Even though Scion is no longer in production, some of its models, like the FR-S and the iM, continue to be well-liked by auto aficionados. Toyota has continued to make cars that, in terms of cost, features, and performance, are comparable to Scion cars.

Scion Toyota

When did Scion switch to Toyota?

In 2016, Scion shifted to Toyota.

In 2016, Toyota dropped the Scion name and rebadged all Scion cars as Toyotas. A lot of factors led to this decision, including dwindling sales, brand overlap with Toyota, and the expense of managing two brands.

The Toyota 86 replaced the Scion FR-S, the Toyota Corolla iM replaced the Scion iM, the Toyota Yaris iA replaced the Scion xD, and the Toyota C-HR replaced the Scion tC.

Even though Scion is no longer in production, some of its models, like the FR-S and the iM, continue to be well-liked by auto aficionados. Toyota has continued to make cars that, in terms of cost, features, and performance, are comparable to Scion cars.

Does Toyota still make Scion?

No longer does Toyota produce Scion. In 2016, Toyota dropped the Scion name and rebadged all Scion cars as Toyotas. A lot of factors led to this decision, including dwindling sales, brand overlap with Toyota, and the expense of managing two brands.

The Toyota 86 replaced the Scion FR-S, the Toyota Corolla iM replaced the Scion iM, the Toyota Yaris iA replaced the Scion xD, and the Toyota C-HR replaced the Scion tC.

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Even though Scion is no longer in production, some of its models, like the FR-S and the iM, continue to be well-liked by auto aficionados. Toyota has continued to make cars that, in terms of cost, features, and performance, are comparable to Scion cars.

You might still be able to find a Scion car if you’re interested in buying one, but they are getting harder to come by. The price, features, and performance of many Toyota vehicles are comparable to those of Scion vehicles.

What car replaced the Toyota Scion?

The Scion models were superseded by the following Toyota models:

  • Toyota 86 -> Scion FR-S Toyota Corolla iM -> Scion xD -> Scion tC Toyota Yaris iA -> Honda C-HR

The cost, features, and performance of each of these cars are comparable to those of their Scion counterparts. They do, however, differ in terms of branding and styling.

Two-door sports car with excellent handling and performance is the Toyota 86. It is a well-liked option among auto aficionados.

The five-door hatchback Toyota Corolla iM is renowned for its practicality and fuel efficiency. For those who require an adaptable and economical vehicle, it is a suitable option.

The four-door Toyota Yaris iA subcompact vehicle is renowned for its affordability and efficiency. For those looking for a compact and reasonably priced vehicle, it is a nice option.

A five-door crossover SUV with a sleek exterior and good fuel economy is the Toyota C-HR. It is a wonderful option for those who require a compact and fashionable SUV.

Scion Toyota

Above is information about Is Scion Toyota? Why did Toyota discontinue Scion?. Hopefully, through the above content, you have a more detailed understanding of Scion Toyota. Thank you for reading our post.

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